The numbers
Every limit, in one place, before you hit it.
Two kinds: ours (fair-use included replies — soft, generous, never a surprise fee) and the platforms’ (Meta’s rules — every tool works inside them).
Ours — fair use
Included replies, per plan
Plan caps are stated before you buy, and they only ever pause sending — they never bill you more.
| Plan | Connected accounts | Automations | Included replies / month |
|---|---|---|---|
| Trial (14 days, no card) | 1 | 3 | ~5,000 |
| Starter | 3 | 3 | ~25,000 |
| Creator | 5 | Unlimited | ~100,000 |
| Business | 10 | Unlimited | ~150,000 |
| Agency | 10 | Unlimited | ~300,000 |
Gifted plans
A gift from the EvoViral team includes everything in the gifted tier — automations and replies — with exactly one connected account, whatever the tier. More accounts need a paid plan at the regular price; upgrading ends the gift and applies the plan’s full limits.
What happens when you reach a limit — exactly:
- 80%At 80% we show a banner in your dashboard and email you once. Nothing pauses.
- 100%At 100% a small 10% grace buffer keeps replies flowing while you decide.
- 110%At 110% sending pauses for the automations we manage. Your contacts, history and settings stay intact.
- ResumeSending resumes automatically on the 1st, or instantly when you upgrade. There are no overage charges, ever.
Theirs — platform rules
The platforms’ limits (every tool lives inside these)
Every comment-to-DM tool on every platform works inside these rules. We cannot remove them; we can tell you about them up front.
- One private reply per comment
- Instagram lets an app send exactly one automated reply per comment. If delivery fails, the reply is spent — you see the reason in the activity log.
- Message Requests for first contact
- A DM to someone who has never messaged you lands in their Requests folder. This is Meta's rule, not a setting — good DM copy tells people to check there.
- Story replies close after 24 hours
- Stories are 24-hour objects; story automations live and expire with them.
- Instagram controls the message windows
- Replying outside Meta's allowed windows requires the person to message first. That is why re-engagement always starts from a comment or the person's own DM.
- Instagram throttles bursts on viral posts
- Sudden comment spikes can slow delivery while Instagram paces the account. Sends queue and retry automatically; activity keeps flowing and nothing is lost silently.
- No delivery receipts on Instagram
- Instagram confirms send and read, never delivery. Facebook (Messenger) does confirm delivery — there it shows.
Background reading: Known issues · Status. Your current plan and usage are in your account settings.